Your efforts make the difference

Master Marketing

As a marketing expert and leader, you are paving the way for businesses to be visible and present for customers in today’s complex marketplace. Our Master in Marketing will provide you with the knowledge and skillset to identify and optimally manage marketing channels, understand and navigate customer behaviour as well as designing marketing strategies. The program puts a strong focus on analytics, as a key instrument for better marketing and selling of products and services. Choosing our online program allows you to quickly leverage your acquired skills in your career.

Short Overview of your Study

Founded in 1998
More than 30.000 students
More than 3.000 business cooperations
All programmes taught in English
Master of Arts (M.A.)
Study model
100% Online (Distance Learning)
Study language
Study duration
120 ECTS variant:
Full-Time (2 years) or Part-Time (4 years)
60 ECTS variant:
Full-Time (1 year) or Part-Time (2 years)
Location of examination
100% Online or at local Goethe Institute
120 ECTS or 60 ECTS
starting from 329 euros per month* (scholarships available)

*depending on study duration

Admission requirements
Completed undergraduate degree in business, marketing or related field:
  • Degree from a public or officially recognised university/higher education institution
  • Minimum ECTS from undergraduate degree:
    • 240 ECTS for the 60 ECTS Master
    • 180 ECTS for the 120 ECTS Master
Degree equivalent of lower second class (2.2) or equivalent

English proof IELTS 6.0/ TOEFL IBT 80 points or similar

TASC qualification test unless first degree is a 210 ECTS degree

Why IUBH is the best choice

IUBH is the largest university in Germany. Created in 1998, it is fully accredited by the German state. With a staff of over 650 employees, professors and lecturers, IUBH offers over 80 study programmes including bachelors, masters and MBAs. Since 2018 IUBH is offering its unique, fully-accredited and internationally recognized distance degrees also in English to international students who can take advantage of German quality education.

Rankings and Certificates

Cheranking- IUBH Online
Fibaa- IUBH Online
Tedqual - IUBH Online
Logo ZFU- IUBH Online
Wissenschaftsrat - IUBH Online

What our Students say

"I absolutely love studying with IUBH. I am learning so much..."

Brittany Heitling

"Thanks to IUBH I have achieved my next career goal..."

Balu Gupta

“IUBH makes it easy to start a career straight out of university..."

Indira Sheikh
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