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Master Management

Finance & Accounting

Career Relevance

As a marketing expert, you can analyse brand values and determine the factors that drive the increase or loss of a consumer-based brand. Through the development and implementation of targeted marketing strategies, you enliven the day-to-day business in the business-to-business or business-to-costumer area. You position brands in the market, recognise and eliminate possible crises, integrate customer relationship concepts, organise social media activities and recognise employees as the key to success. In particular, maintaining customer relationships and customer satisfaction is your central focus in the company.

Your Career

Explore your options

The huge corporate demand for globally-oriented executives and IUBH’s excellent reputation in academia and industry gives IUBH graduates huge leverage for a successful career, whether in their country of origin, in Germany or one of 25 Schengen countries covered by a post-study work permit.

Career Prospects

"More than pushing numbers: New tasks for controllers"

Thomas Röhm, professor for controlling at IUBH, provides insight about a profession that involves far more than just counting beans.

Number crunchers, sticklers, innovation killers: the list of clichés about controllers is long. But what does a controller really do?

Read more

Rankings and Certificates

Cheranking- IUBH Online
Fibaa- IUBH Online
Tedqual - IUBH Online
Wissenschaftsrat - IUBH Online

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