"A broad scope of duties awaits a future Marketing Manager. Classically, the entry into the career occurs via product management or sales, but the tasks evolve in a very dynamic way. In the age of digitalisation, analytical skills are becoming increasingly important, as illustrated by the fields of big data and by the challenges in online marketing. Due to the dynamism in this professional field, we at the IUBH are focused on enabling the students to be able to handle the constantly-increasing flow of information, to recognise structures, and to critically question concepts. IUBH provides an education which is heavily practice-oriented, so that our graduates are immediately ready for work, and so that they know what to expect in their future career. Their career prospects are good because, thanks to digitalisation, many new fields are opening up in marketing in which young executives can very quickly make a name for themselves as ‘digital natives’.“
Prof. Dr. Claudia Bornemeyer
Prorector IUBH