Master degree programmes MA Management in Marketing
MA Management in Marketing – Programme Structure
Master Management

International Marketing

Master Management in Marketing

A Master in Marketing will thoroughly prepare you for various management functions with an emphasis on Marketing Management.

  • You will deepen your knowledge in the areas of business management and leadership through academic and practice-oriented modules.
  • You will actively work on your soft skills such as communication skills and intercultural awareness.
  • You will expand your knowledge in marketing and sales related issues with a focus on international business management
  • Using practice-oriented concepts, you will obtain skills in planning, implementation and control as well as international market launch and cultivation strategies

Course Overview

Course
ECTS
Managing in a Global Economy
5
Strategic Management
5
Sales, Pricing and Brand Management
10
Advanced Research Methods
5
Operations and Information Management
5
Course
ECTS
Consumer Behaviour and Research
10
Seminar: Managing People and Organizations
5
Master Thesis & Colloquium
15

 
Module Handbook
*content of program is subject to change
 

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Use the opportunity to stand out from your international competition!
Details
Use the opportunity to stand out from your international competition!
Details
Use the opportunity to stand out from your international competition!
Details

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