Master degree programmes MA Management in Marketing
MA Management in Marketing – Programme Structure
Master Management

International Marketing

Master Management in Marketing

A Master in Marketing will thoroughly prepare you for various management functions with an emphasis on Marketing Management.

  • You will deepen your knowledge in the areas of business management and leadership through academic and practice-oriented modules.
  • You will actively work on your soft skills such as communication skills and intercultural awareness.
  • You will expand your knowledge in marketing and sales related issues with a focus on international business management
  • Using practice-oriented concepts, you will obtain skills in planning, implementation and control as well as international market launch and cultivation strategies

Course Overview

Course
ECTS
Managing in a Global Economy
5
Strategic Management
5
Sales, Pricing and Brand Management
10
Advanced Research Methods
5
Operations and Information Management
5
Course
ECTS
Consumer Behaviour and Research
10
Seminar: Managing People and Organizations
5
Master Thesis & Colloquium
15

 
Module Handbook
*content of program is subject to change
 

Free German lessons

Use the opportunity to stand out from your international competition!*

*Free German lessons are only available for on campus studies, not for online studies

Details
Use the opportunity to stand out from your international competition!*
*Free German lessons are only available for on campus studies, not for online studies Details
Use the opportunity to stand out from your international competition!*
*Free German lessons are only available for on campus studies, not for online studies Details

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