You are here: Master degree programmes MA Management in Marketing
MA Management in Marketing – Programme Structure
MENUMENU
MENUMENU
Master Management

International Marketing

Master Management in Marketing

A Master in Marketing will thoroughly prepare you for various management functions with an emphasis on Marketing Management.

  • You will deepen your knowledge in the areas of business management and leadership through academic and practice-oriented modules.
  • You will actively work on your soft skills such as communication skills and intercultural awareness.
  • You will expand your knowledge in marketing and sales related issues with a focus on international business management
  • Using practice-oriented concepts, you will obtain skills in planning, implementation and control as well as international market launch and cultivation strategies

Course Overview

Course
ECTS
Managing in a Global Economy
5
Strategic Management
5
Sales, Pricing and Brand Management
10
Advanced Research Methods
5
Operations and Information Management
5
Course
ECTS
Consumer Behaviour and Research
10
Seminar: Managing People and Organizations
5
Master Thesis & Colloquium
15

Free German lessons

Use the opportunity to stand out from your international competition!
Details
Use the opportunity to stand out from your international competition!
Details
Use the opportunity to stand out from your international competition!
Details

 
Module Handbook
*content of program is subject to change
 

I can support my family while I study

“My family needs daily support, so IUBH Online offers me the best option to study and achieve a university degree while being there for my family.”

Nilay, MBA Student at IUBH

Rankings and Certificates

Cheranking- IUBH Online
Fibaa- IUBH Online
Tedqual - IUBH Online
Wissenschaftsrat - IUBH Online

Student Recruitment Team

Thank you ,

We have sent the information material to the following email address: .

Here you will find information on studies, fees and transfer of credits.

Next steps:

If you have any other questions please contact the study advisory team free of charge:

+49 30 311 987 20

Our study advisory team is also available via WhatsApp:
+49 30 311 987 20

If you have decided on a study programme at IUBH you may use the application form in order to secure your study place now.

An application is not yet a binding contract.

Your form could not be transmitted, please try again.

Get your free info package now

Salutation is a mandatory field
First name is a mandatory field
Name is a mandatory field
Invalid e-mail
Phone is a mandatory field
City is a mandatory field
Country is a mandatory field
I have read and understood the information on Data Protection by IUBH.
*Mandatory fields
Svg Vector Icons : http://www.onlinewebfonts.com/icon
Svg Vector Icons : http://www.onlinewebfonts.com/icon
Contact