Master

Marketing Management

A versatile career field awaits you in marketing! Start your online programme in marketing management now. 

Strategy and creativity: A versatile career field awaits you in marketing! Start your online programme in marketing management now. 

Master Marketing Management

The IUBH Master of Marketing Management degree sets you up for a great career that could take you into companies large or small, worldwide.

 

  • Deepen your expertise in marketing, branding, communication, and sales activities.
  • Learn to analyse marketing spend effectiveness, utilise digital analytics, strengthen social media presence, and master search engine marketing.
  • Train your soft skills such as in time management, organisation, and communication as well as key leadership strategies.
  • Learn techniques that could take you into middle and higher management or as a junior executive in the areas of marketing and sales in nationally or internationally operating companies.
The IUBH Master of Marketing Management degree sets you up for a great career that could take you into companies large or small, worldwide.  
  • Deepen your expertise in marketing, branding, communication, and sales activities.
  • Learn to analyse marketing spend effectiveness, utilise digital analytics, strengthen social media presence, and master search engine marketing.
  • Train your soft skills such as in time management, organisation, and communication as well as key leadership strategies.
  • Learn techniques that could take you into middle and higher management or as a junior executive in the areas of marketing and sales in nationally or internationally operating companies.

Time model

You can complete your Master study in one or two years. Study over a longer period of time means a reduced weekly workload. Study over two years is particularly suitable for those who already have a large workload or those who would like to reduce the monthly costs.

You can complete your Master study in one or two years. Study over a longer period of time means a reduced weekly workload. Study over two years is particularly suitable for those who already have a large workload or those who would like to reduce the monthly costs.

Course Overview

Master Marketing Management 60 ECTS

Course
ECTS
International Marketing
5
Advanced Research Methods
5
International Consumer Behaviour
5
Applied Marketing Research
5
Online and Social Media Marketing
5
Seminar: Current Issues in Marketing
5
Course
ECTS
Digital Business Models
5
Electives A
10
Master Thesis
15

Master Marketing Management 120 ECTS

Course
ECTS
International Marketing
5
Advanced Research Methods
5
International Consumer Behaviour
5
Applied Statistics
5
Applied Marketing Research
5
Online and Social Media Marketing
5
Course
ECTS
Seminar: Marketing Responisbility
5
Strategic Management
5
Advanced Marketing Controlling
5
Digital Business Models
5
Digital Anaytics and Strategies
5
Seminar: Current Issues in Marketing
5
Course
ECTS
Marketing Project
5
Leadership
5
Elective A
10
Elective B
10
Course
ECTS
Master Thesis & Colloquium
30

No boundaries for me, thanks to online studies

“I can enjoy my life while studying at a highly certified and very qualitative German university, fully flexible and without boundaries.”

Prashad, Master Student at IUBH

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