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MBA

Marketing

Design successful branding.

MBA in Marketing

An MBA in Marketing will thoroughly prepare you for various management functions with an emphasis on Marketing Management.

  • You will deepen your knowledge in the areas of business management and leadership through academic and practice-oriented modules.
  • You will actively work on your soft skills such as communication skills and intercultural awareness.
  • You will expand your knowledge in marketing and sales related issues with a focus on international business management
  • Using practice-oriented concepts, you will obtain skills in planning, implementation and control as well as international market launch and cultivation strategies

Course Overview

Course
ECTS
Leadership
5
Innovation and Entrepreneurship
5
International Marketing
5
Performance Measurement
5
Corporate Finance
5
Managerial Economics
5
Course
ECTS
Strategic Management
5
Change Management
5
Managing in a Global Economy
5
Elective A - Introduction & Specialisation
10
Elective B - Introduction
5
Course
ECTS
Elective B - Specialisation
5
Capstone Project
25

Free German lessons

Use the opportunity to stand out from your international competition!
Details
Use the opportunity to stand out from your international competition!
Details
Use the opportunity to stand out from your international competition!
Details

“IUBH makes it easy to start a career straight out of university: the courses teach valuable skills, the professors have years of practical and professional experience and fellow students from all over the world allow me to build my own global network.”

Indira Sheikh
Student

Time model

You can complete your MBA study in one and a half or three years. Study over a longer period of time means a reduced weekly workload. Study over three years is particularly suitable for those who already have a large workload or those who would like to reduce the monthly costs.

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Here you will find information on studies, fees and transfer of credits.

Next steps:

If you have any other questions please contact the study advisory team free of charge:

+49 30 311 987 20

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