MBA

International Marketing

Design exceptional and successful branding.

MBA in International Marketing

An MBA in Marketing will thoroughly prepare you for various management functions with an emphasis on Marketing Management.

  • You will deepen your knowledge in the areas of business management and leadership through academic and practice-oriented modules.
  • You will actively work on your soft skills such as communication skills and intercultural awareness.
  • You will expand your knowledge in marketing and sales related issues with a focus on international business management.
  • Using practice-oriented concepts, you will obtain skills in planning, implementation and control as well as international market launch and cultivation strategies.
  • Update: MBA programmes have been finally reaccredited now. By this we ensure that the quality of our study programmes stays on a high level. Our MBA study programmes will contain new courses from 1st October 2020 on.

Course Overview New (starts 1st October)

Course
ECTS
Leadership
5
Innovation and Entrepreneurship
5
International Marketing
5
Performance Measurement
5
Corporate Finance
5
Managerial Economics
5
Course
ECTS
Strategic Management
5
Business Ethics and Corporate Governance
5
Operations and Information Management
5
Elective A - Introduction: Global Brand Management
5
Elective A - Specialisation: Sales and Pricing
5
Elective B - Introduction: International Consumer Behaviour
5
Course
ECTS
Elective B - Specialisation: Applied Marketing Research
5
Capstone Project
25

Free German lessons

Use the opportunity to stand out from your international competition!
Details
Use the opportunity to stand out from your international competition!
Details
Use the opportunity to stand out from your international competition!
Details

Course Overview Old (till 30th September)

Course
ECTS
Leadership
5
Innovation and Entrepreneurship
5
International Marketing
5
Performance Measurement
5
Corporate Finance
5
Managerial Economics
5
Course
ECTS
Strategic Management
5
Change Management
5
Managing in a Global Economy
5
Elective A - Introduction: Global Brand Management
5
Elective A - Specialisation: Sales and Pricing
5
Elective B - Introduction: International Consumer Behaviour
5
Course
ECTS
Elective B - Specialisation: Applied Marketing Research
5
Capstone Project
25

Time model

  • You can complete your MBA study in one, one and a half, two or three years.
  • Study over a longer period of time means a reduced weekly workload.
  • Study over two or three years is particularly suitable for those who already have a large workload or those who would like to reduce the monthly costs.

Our online learning materials

I can support my family while I study

“My family needs daily support, so IUBH Online offers me the best option to study and achieve a university degree while being there for my family.”

Nilay, MBA Student at IUBH

Rankings and Certificates

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