MBA

International Marketing

Design exceptional and successful branding.

MBA in International Marketing

An MBA in Marketing will thoroughly prepare you for various management functions with an emphasis on Marketing Management.

  • You will deepen your knowledge in the areas of business management and leadership through academic and practice-oriented modules.
  • You will actively work on your soft skills such as communication skills and intercultural awareness.
  • You will expand your knowledge in marketing and sales related issues with a focus on international business management.
  • Using practice-oriented concepts, you will obtain skills in planning, implementation and control as well as international market launch and cultivation strategies.
  • Update: MBA programmes have been finally reaccredited now. By this we ensure that the quality of our study programmes stays on a high level. Our MBA study programmes will contain new courses from 1st October 2020 on.

Course Overview

Course
ECTS
Leadership
5
Innovation and Entrepreneurship
5
International Marketing
5
Performance Measurement
5
Corporate Finance
5
Managerial Economics
5
Course
ECTS
Strategic Management
5
Business Ethics and Corporate Governance
5
Operations and Information Management
5
Elective A - Introduction: Global Brand Management
5
Elective A - Specialisation: Sales and Pricing
5
Elective B - Introduction: International Consumer Behaviour
5
Course
ECTS
Elective B - Specialisation: Applied Marketing Research
5
Capstone Project
25

Free German lessons

Use the opportunity to stand out from your international competition!*

*Free German lessons are only available for on campus studies, not for online studies

Details
Use the opportunity to stand out from your international competition!*
*Free German lessons are only available for on campus studies, not for online studies Details
Use the opportunity to stand out from your international competition!*
*Free German lessons are only available for on campus studies, not for online studies Details

Time model

  • You can complete your MBA study in one, one and a half, two or three years.
  • Study over a longer period of time means a reduced weekly workload.
  • Study over two or three years is particularly suitable for those who already have a large workload or those who would like to reduce the monthly costs.

Our online learning materials

I can support my family while I study

“My family needs daily support, so IUBH Online offers me the best option to study and achieve a university degree while being there for my family.”

Nilay, MBA Student at IUBH

Rankings and Memberships

Student Recruitment Team

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